THE EFFECTIVENESS OF EMAIL MARKETING:
A targeted email message is a great way to create brand awareness and generate loyalty. Abasize Studios helps you create effective, integrated, customized and responsive email campaigns and newsletters to work with your sales, engagement, or communication strategic goals.
We comply with the federal CAN-SPAM laws that allow recipients to subscribe and unsubscribed and GDPR regulations. We offer SMS, direct mail and social media integration to engage customers with Display ads, Facebook, Twitter or YouTube campaigns We also provide tracking information, how many people click on your links (click-through-rates, open rates), and offer analytics to track engagement as well as conversions.
We work with third party email service providers (ESPs), Customer Relationship Management (CRM) programs and Marketing AutomationTools and platforms to funnel and nurture leads and generate results.
Depending on your business needs, we will recommend the best solution for you and manage it through and through.
If your business is retail focused:
Chances are you are collecting your customer’s email addresses when they make online purchases. If your business isn’t online, you can still make email a very successful tool by collecting information at your location. Sending your customers coupons, newsletters and purchase details will keep them engaged with your brand. Having an editorial calendar for your emails will help keep your business in front of mind to them. Holiday emails with specials, birthday specials, new item emails – they all help!
If your business is lead generated focused:
If you aren’t staying engaged with your leads, you risk losing them to a competitor who does stay in touch. Email is a low cost method for staying engaged with your prospects. Send a welcome email, a few days later check in with them again. Keep them engaged through the entire lifecycle when they are a lead and continue the interactions past the lead stage once they become a customer.
If your business is membership focused:
What is a community if there is limited engagement? Of course, engagement on your site, or within your membership is important, but staying in touch outside of the actual “community” is also key. Your website, or the community, may not be at top of mind 100% of the time. But with the overall percentage of smartphones , chances are that your members have their email in their pocket most of the time. Sending periodic emails to them will ensure that your community is top of mind more often.
We offer solutions!